Web · E-Commerce · Growth

I build brands that actually sell.

Storefronts, conversion systems, tracking, and social for e-commerce and service brands. Founder of Business Web Social. Strategy and execution from the same person.

View work admin@businesswebsocial.com
Taking select projects Austin, TX · Phoenix, AZ Woman-owned Shopify · WordPress · Webflow · Kajabi
STACK Athletics Vulcan Pickleball Weston Jon Boucher Sunfare Rizz Pharma The Wax Pro Academy Nice Gummies Private Access Timepieces Komik Energy High Limit Rentals Stay Dripped The Great Escape Swimwear Align Health & Spine Queen Capital Hi Score Financial Ultra Healthy Human Built Better JC Peptides PentHAUS ATX Hot Snake Productions
50+Brands served
8+Builds run in parallel
3Years in business
3Degrees, one operator
Results

Numbers, not promises.

Weston Jon Boucher+132%Year-over-year sales, to $6.78M. Orders up 99%. Weston Jon Boucher1.83% → 3.5%Conversion rate, held consistently since the new site launched. STACK Athletics+27%Monthly revenue on 18% fewer sessions. Conversion rate up from 1.64% to 2.31%. STACK Athletics−42%Page load time, down to 2.1s. Add-to-cart rate up 34%. STACK Athletics1M+Instagram views in the first 7 days. Organic social then drove 2,969 site sessions and 296 conversions in 30 days. Weston Jon Boucher39.8MSocial impressions in 12 months, up 86% year over year.
Capabilities

One operator. The whole funnel.

01

Websites & Storefronts

Custom builds, redesigns, and brand identity. Single-page funnels to multi-store commerce. Theme code, not just templates.

Shopify · WooCommerce · WordPress · Webflow · Kajabi
02

SEO, CRO & Analytics

Technical and on-site SEO, structured test programs, and custom growth dashboards tied to CVR and AOV targets.

GA4 · Search Console · A/B testing · Dashboards
03

Tracking & Paid Infrastructure

Pixel and Conversions API setups that survive platform limits, so ad spend gets measured right.

Meta Pixel · CAPI · GTM
04

Social & Creator

Social management, TikTok Shop ops, influencer gifting, ambassador programs, and affiliate pipelines.

TikTok Shop · Instagram · Affiliate platforms
05

Retention & AOV

Cart, upsell, loyalty, and referral mechanics that lift order value and bring buyers back.

Klaviyo · Postscript · Rebuy · Okendo
06

Platform Strategy & Automation

Migrations, subscription logic, and ops automation scoped around what each platform can really do.

Migrations · Subscriptions · Mechanic · Shopify Functions
Selected Work

Brands I've built with.

A mix of long-term retainers and full builds across apparel, food, beauty education, beverage, and health.

Apparel · Shopify

STACK Athletics & Vulcan Pickleball

Social Media Manager, TikTok Shop Manager, and Shopify developer across two racket-sport brands.

stackathletics.com
  • Minified and lazy-loaded the theme and replaced a paid app with native variant image filtering. Page load moved from Shopify's "Moderate" tier to "Good."
  • Rebuilt PDP copy, re-merchandised collections, flipped the nav, and added Quick Buy, Bundle & Save, and in-cart cross-sells.
  • Extended returns to 30 days, added compare-at pricing at checkout, and opened shipping to new markets.
  • For Vulcan: restored broken GA4 purchase tracking and consolidated shipping into a single charge.
  • Run a 14-day CRO test program, weekly growth audits, social, and TikTok Shop across both brands.
Shopify DevCROTikTok ShopSocial
1.64% → 2.31%STACK conversion rate, 30 days
+27%STACK revenue on 18% fewer sessions
−42%STACK page load (LCP), now 2.1s
+34%STACK add-to-cart rate
+90%Vulcan weekly revenue
1M+STACK social views in 7 days
2,969STACK site sessions from organic social, 30 days (+9.5%)
296Site conversions from organic social, 30 days (GA4)
Luxury Menswear · Shopify

Weston Jon Boucher

Social, influencer, and growth lead for a luxury menswear label for 2.5 years and counting.

westonjonboucher.com
  • Run social media and content strategy written in the founder's voice.
  • Built and manage influencer gifting, outreach, and a brand ambassador program.
  • Launched and manage a superaffiliate platform for creator-driven sales.
  • Weekly CRO and AOV audits backed by a custom growth dashboard.
SocialInfluencerAffiliateCRO
$6.78MTotal sales, +132% YoY
+99%Orders YoY (37.9K)
+125%Site sessions YoY (1.1M)
$185AOV, +14% YoY
1.83% → 3.5%Conversion rate since new site launch
39.8MSocial impressions, +86% YoY
306KSocial engagements, +66% YoY
+7,218New followers YoY
Meal Delivery · Shopify + Headless

Sunfare

Architecture, UX, and front-end for a 29-year LA meal delivery brand running four web properties and two Shopify stores.

sunfarenationwide.com
  • Audited both storefronts and admins end to end and mapped programs, pricing, and fulfillment across local and nationwide.
  • Designed a unified, ZIP-gated front door that routes shoppers to the right store and program.
  • Restyled the custom meal calendar and built new program and collection templates without touching live delivery logic.
  • Proposed a volume-based pricing ladder for nationwide boxes.
ArchitectureLiquidUXPricing
Beauty Education · Platform Migration

The Wax Pro Academy

Platform strategist and technical lead for an education brand running Meta ads.

thewaxproacademy.com
  • Diagnosed a Meta tracking gap in the existing checkout stack before it cost more ad spend.
  • Scoped a full migration to a course platform with native Conversions API support.
  • Covers course migration, checkout, email flows, tracking, and self-serve team training.
MigrationMeta CAPIKajabiWordPress
Fitness · E-Commerce & Paid Ads

Performance Driven Life

E-commerce manager and paid ads lead for an Austin training brand.

performancedrivenlife.com
  • Manage the online store day to day, from product and program launches to promos and site updates.
  • Run paid ads: campaign structure, creative testing, and weekly optimization.
E-CommercePaid AdsMeta
Swimwear · Paid Ads

Aquari

Paid ads manager for a swimwear brand.

  • Run paid ads: campaign setup, creative testing, and weekly optimization.
  • Weekly performance reporting with budget and scaling recommendations.
Paid AdsMetaCreative Testing
Beverage · Launch

Komik Energy

Launch partner for a new energy drink brand, from zero to storefront.

komikenergy.com
  • Full Shopify build with singles, 12-packs, and a build-your-own sample pack.
  • Pre-launch teaser site with email capture.
  • AI-generated product and brand graphics package.
  • Ongoing organic social and e-commerce CRO retainers.
Shopify BuildBrand GraphicsSocial
Health & Wellness · Funnels

Rizz Pharma, National Script Network & JC Peptides

Subscription, membership, and loyalty systems for health brands.

  • Telehealth subscription flow with intake questionnaire, provider approval, and fulfillment.
  • Membership model and policy structure for a pharmacy discount program.
  • Three-tier WooCommerce membership with points, discounts, and a refer-and-earn program.
SubscriptionsMembershipsLoyaltyWooCommerce
Fitness · Operations

STNDRD & Built Better

Operations lead and virtual assistant to founder Justin King across his fitness app and personal training business.

  • Run scheduling and calendar management for the founder and his clients.
  • Handle client onboarding and billing.
  • Own the technical and admin systems that keep both businesses running.
OperationsVirtual AssistantOnboardingBilling
More Builds

Private Access

Four websites across timepieces, exotics, and consulting. Built to support funding and brand launch.

Nice Gummies

E-commerce build.

High Limit Rentals

Lead-generating website.

Stay Dripped

Mobile IV therapy, Scottsdale. Website build.

Hot Snake Productions

Landing page.

Platinum Outdoors

Austin design/build firm. Website build.

Elite Performance Recovery

Sports therapy. Website build.

Choosing New

Life coaching. UX redesign.

PentHAUS ATX

Austin nightlife. Event copy and promo.

Built Better

Personal training. Ops, onboarding, and billing systems.

J Alvarez Transportation

Website design.

Peak Performance Management

Website build.

Clients

50+ brands. A few of them.

Align Health & Spine Aquari Built Better Choosing New Culturesque Media Elite Performance Recovery HS Productions Hi Score Financial High Limit Rentals Hot Snake Productions HTS Health J Alvarez Transportation JC Peptides Komik Energy National Script Network Nice Gummies Pacheco Consulting Peak Performance Management PentHAUS ATX Performance Driven Life Platinum Outdoors Private Access Exotics Private Access Timepieces Queen Capital Rizz Pharma STACK Athletics STNDRD Stay Dripped Mobile IV Sunfare The Great Escape Swimwear The Wax Pro Academy Tinker Auto Detailing Ultra Healthy Human Vulcan Pickleball Weston Jon Boucher + more
Testimonials

What clients say.

“Phae is the absolute BEST web designer and developer I have ever come across!!”
Tyler M.Align Health & Spine, Culturesque Media
“She built me 4 amazing websites that helped me get funding and start building up my brand.”
Andrew P.Private Access Timepieces, Private Access Exotics, Pacheco Consulting
“Not only did having the website built saved me time but it has also worked to generate leads.”
Kyle P.High Limit Rentals, Stay Dripped Mobile IV
“You delivered a stunning website that exceeded my expectations. Highly recommended!”
John R.Rizz Pharma, HTS Health, NSN
“She exceeded my expectations in terms of speed, efficiency, and communication.”
Dan R.Hi Score Financial, High Limit Rentals
“Phae is an absolute pleasure to work with! She gets the job done quickly and efficiently.”
Annie T.Queen Capital
“Phae made a beautiful website for me! The best part was her timely and professional manner!”
Abby L.The Great Escape Swimwear
“She is very skilled in different ways and handles both personal and complex professional matters.”
Justin KingBuilt Better
Toolkit

What I work in.

Build

  • Shopify & Liquid
  • WordPress & WooCommerce
  • Webflow
  • Kajabi
  • Elementor

Measure

  • GA4
  • Google Search Console
  • Google Tag Manager
  • Meta Pixel & CAPI

Grow

  • Klaviyo
  • Postscript
  • Rebuy
  • Okendo
  • TikTok Shop

Automate

  • Shopify Functions
  • Mechanic
  • Subscription apps
  • AI workflows
About

Developer brain. Marketer instincts.

I'm Phae. I run Business Web Social, a woman-owned web and digital marketing studio based in Austin and Phoenix. I started it while studying programming in college.

Most brands hire a developer, a marketer, and a social manager, then spend their time translating between them. I do all three, so the site, the tracking, and the content are built to work together from day one.

I care about one thing: whether it sells. Every build ships with the analytics to prove it.

Now

Founder, Business Web Social LLC

Web builds, CRO, tracking, social, and creator programs for e-commerce and service brands.

Also

Operations, Built Better / STNDRD / Justin King

Scheduling, onboarding, billing, and technical systems for a personal training business.

Education

Three Bachelor's Degrees

Business Communications · Marketing (Digital Systems) · Software Development. Minor in Programming.

2022 – 2024

University of Arizona

2016 – 2020

Arizona State University

Contact

Let's build something that converts.

Taking a small number of builds and retainers. Tell me what you're working on.

admin@businesswebsocial.com
(602) 750-7316
Start a project businesswebsocial.com